Website rebuild proposal · Roger James Clements & Partners

Fifty-four years on Bridge Street, two founding names on the door, none of it above the fold.

What I saw: rjcp.co.uk runs a single-photo banner of the Newport Transporter Bridge at sunset with the line "Where family values meet professional excellence" overlaid. Nowhere in the first viewport of the homepage does the founding year (1972) appear, nor the founders' names (M. Roger James, John S. Clements), nor the fact that the firm has occupied 71-72 Bridge Street unbroken since the partnership opened. The `<title>` tag is the default `Home - Roger James Clements & Partners`, and the homepage has no `<meta name="description">` at all.
The rebuild: A rebuilt hero block that says, in the first three seconds, what fifty-four years of Newport practice mean: founders named, year named, Bridge Street address named, the family-succession line stated. The proposed `/preview/` rebuild puts a typographic founders' plaque next to the hero (1970 Roger James, 1973 John Clements, 2005 Matthew Clements), and a proper Open Graph title plus meta description into `<head>`.

What I saw: A walk through /conveyancing/ on rjcp.co.uk reveals service-level copy and a quote calculator. It does not mention Welsh Land Transaction Tax once, despite Wales running its own regime since 1 April 2018; does not explain the £225,000 nil-rate band (vs the English £125,000); does not mention the 5% higher-rate supplement introduced 11 December 2024; does not reference the Renting Homes (Wales) Act 2016 that replaced tenancies with occupation contracts from 1 December 2022. Three of the firm's strongest Welsh-specific search signals are dormant on the page.
The rebuild: The rebuild dedicates a full section to Welsh conveyancing as the firm's specialism, with the three technical specifics above written in plain English (LTT thresholds, the 2024 supplement, the 2022 Renting Homes Wales Act framework). A first-time Cardiff or Bristol-side buyer landing on the page from Google understands within fifteen seconds why an English calculator is wrong for them.

What I saw: A view-source on the live site finds only WebPage, WebSite, and BreadcrumbList schema generated by the WordPress theme. There is no LegalService, no Attorney for the named partners, no LocalBusiness with opening hours and address, no AggregateRating reflecting the 159 Google reviews, no FAQPage. Cardiff and Bristol competitors with proper schema are surfaced in AI Overview and rich results for "Newport conveyancing solicitor"; Roger James Clements & Partners is not, despite holding the credential profile that should win the query.
The rebuild: The rebuild ships LegalService, LocalBusiness, Attorney (for each named principal), AggregateRating (159 reviews, 4.9 stars), and FAQPage at build time. The 4.9 star count moves from the contact page into the homepage credibility strip and into Google's answer box. AI search assistants begin citing the firm on Newport-conveyancing queries.